Have you ever ever failed at one thing?
For some time in late 2020, we have been failing fairly arduous at growing a brand new podcast.
Final fall, the SPI Media Content material crew (yours really and senior content material supervisor Karen Beattie) and Podcasts crew (senior producer Sara Jane Hess and producer David Grabowski) put our heads collectively to brainstorm concepts for a brand new present.
Our mission was thrilling however daunting: to provide you with a compelling podcast idea, one thing that might stand astride our flagship exhibits, the Smart Passive Income Podcast and AskPat 2.0, but in addition stand by itself. We wished to create one thing new and totally different. Some recent vitality that match the model but in addition expanded it. And naturally, one thing our viewers can be excited to tune in to.
No presh, proper? Right here’s how the method unfolded.
Take 1: A New Spin on an Previous Thought
Our first concept was a present the place we interviewed on a regular basis entrepreneurs and specialists in regards to the candy—and generally bittersweet—highway to success.
We considered answering questions like: What does success imply? How do you discover it? Why is it generally so elusive? How does it really feel while you lastly get it? And what occurs while you lose it?
Yeah, success tales aren’t precisely a novel idea. However we figured if we approached the topic from sufficient fascinating angles, we may do one thing cool with it. We thought we had one thing.
So we started working making a check script for a pilot episode, primarily based largely on snippets from interviews we’d performed earlier that summer time for a sequence of entrepreneurial success story weblog posts.
Having these interviews to work with gave us a lift, and we threw collectively the script fairly shortly.
Our very first check script: the making of the sausage.
However the script felt, effectively, stitched-together. And greater than that, we realized we simply weren’t that jazzed in regards to the idea. Success is superior! We simply weren’t positive we had a number of new issues to say about it.
So we stored brainstorming.
Take 2: The COVID Diaries
Our subsequent concept was a present about how entrepreneurs are coping, surviving, and possibly even (gulp) thriving by way of the havoc COVID-19 has wreaked on our lives and companies.
As soon as once more, we dipped into our success story interviews for materials. The coronavirus pandemic was (unsurprisingly) a theme in all of these interviews, so we had an honest quantity of content material to create a check script once more.
This time, we felt like we had one thing a bit extra targeted to work with. Perhaps this concept’s acquired legs! We used our check script to document a check episode, full with intro music, to see how the idea would land in our ears.
Aaaand it landed sort of flat.
As we discovered with the primary check script, utilizing bits of interviews we might recorded for a unique goal and piecing them along with new commentary simply didn’t lead to a extremely compelling piece of podcasting.
And with issues altering so shortly on the epidemiological entrance, we additionally puzzled if the COVID focus would cut back the podcast’s shelf life. (COVID clearly hasn’t disappeared but, so possibly the priority was ill-founded, however it’s what we thought on the time.)
All the pieces thought-about, a COVID-focused podcast didn’t seize us the best way we wished it to, so it was again to the drafting board.
Take 3: Getting Nearer! (Or Are We?)
We tossed out another concepts. We workshopped them, and even got here up with outlines of what a season of every of these exhibits would possibly seem like.
However the upshot was—for numerous causes—we both didn’t really feel excited sufficient about, or prepared to show any of these concepts right into a podcast proper now.
(You’ll discover I didn’t share any specifics, as a result of we would nonetheless flip a few of these ideas right into a podcast some day!)
So we marched on.
Take 4: Flops Arrives
Then we acquired to excited about our authentic concept: success. Perhaps we’ve acquired it precisely backward. What if we flip the script and discuss failure as a substitute?
And thus Flops was born.
What’s Flops? I’ll let the trailer do the speaking:
Our imaginative and prescient with Flops is to current an trustworthy portrait of entrepreneurial failure in its quite a few varieties. Season 1 options interviews with entrepreneurs who’ve failed massive indirectly, together with tales of failure from latest and not-so-recent historical past, in enterprise and past—together with some visitor cameos that reveal a lighter aspect of failure.
It might sound cliché, however failure actually places issues in perspective. It’s wonderful what individuals can stand up to and bounce again from.
In season 1 of Flops, we speak to a couple of entrepreneur who misplaced six figures, one whose new enterprise acquired precisely zero purchasers, and one other whose first retail product was bleeding cash whereas she battled most cancers.
These three entrepreneurs bounced again in numerous methods, whereas others we spoke with are nonetheless struggling to search out their footing. We wish to present the messy, unvarnished aspect of failure, as a result of failure is to be anticipated. Failure is human. And it may change your life irrevocably, generally for the higher, and generally not. What actually issues is what you do with that failure.
So say howdy to Flops. We hope it doesn’t fail, as a result of we imagine these tales are beneficial to listen to—and that we’ve put collectively a podcast that tells them in a reasonably compelling means.
But when Flops does fail, effectively, we’ll mud ourselves off and take a look at once more.