This can be a visitor submit by Alban Brooke, head of promoting at Buzzsprout, a unbelievable platform for launching and rising your podcast.
Creativity is tough work. Whether or not you launch a brand new podcast episode each week or as soon as a month, developing with constantly high quality episode concepts can really feel like lots of stress. This demand for constant content material is without doubt one of the main gamers within the podfade phenomenon and a difficult side of being an impartial podcaster. On this article, we’ll lay the muse for nice content material, share sensible strategies for developing with new episode concepts, and description methods to domesticate creativity all through your podcasting journey.
Listed below are the 4 methods to maintain the podcast episode concepts flowing!
#1. Lay the groundwork: Know your viewers
Finally, your content material concepts will not get far with out a strong understanding of your target market and what they wish to hear. And the way effectively your concepts land when you select them is closely depending on getting this step proper.
So for those who aren’t already clear on the viewers you wish to attain, that is a vital place to begin.
Knowing your audience does not solely enable you to develop extra concepts for episodes but additionally retains you from experiencing artistic burnout. For those who’re making an attempt to create content material for an viewers whose wants you are not acquainted with, you may run dry fairly rapidly.
So for those who do not have already got a very good learn in your viewers, begin by asking your self who you wish to attain along with your content material, being as particular as you possibly can. What’s your target market’s age and geographic location? What are their struggles, targets, and pursuits?
Some podcasters discover it useful to create an avatar to visualise who you wish to attain.
A well-defined listener demographic narrows your focus, offers you invaluable perception, and goes a good distance towards connecting you with a wealth of podcast subject concepts.
#2. Discover out what’s already been finished
Earlier than you attempt to develop concepts for episodes, it is best to survey the land to see what’s already been finished along with your podcast subject. From there, you’ve gotten a robust basis for developing with your individual distinctive angle on the problem.
For those who do not but have any concepts, researching the competitors may also help get your gears turning. And when you’ve got a imprecise thought for a potential episode, you should use this analysis to see what different creators have finished with the subject. Listed below are a few methods you can begin.
Analysis rivals & fill within the gaps
Researching episodes in your podcast’s style is a robust software for seeing what floor is already coated and what gaps nonetheless exist. The one means you possibly can fill in mentioned gaps is to constantly regulate different podcasters’ content material and do one thing totally different from the remaining.
Get your hands on different reveals and discover methods to reply questions higher than they have been earlier than. You can too spin a subject that is been finished a thousand instances earlier than with your individual distinctive take.
You possibly can go to Apple Podcasts > Browse > Classes to seek out your podcast’s style and search the highest reveals inside its class, or simply search a subject within the search bar. Looking different podcast episodes is an effective way to rapidly survey your style and see what sort of content material is on the market.
You can too run extra particular searches utilizing instruments like Listen Notes for a deeper, extra superior search. This software permits you to tailor searches to rapidly get an thought of the reveals inside your podcast’s area of interest.
Search the subject on YouTube
Just like researching the competitors on Apple Podcasts (previously iTunes) or Spotify, YouTube is an effective way to see what persons are already doing along with your subject so as to veer from it with your individual tackle the topic.
This methodology works finest as a method to see what’s already been finished along with your subject thought, vs. discovering new ones—though you may find yourself discovering some alongside the way in which.
When you get an thought of what content material exists round a subject, you may have a way of what you are able to do to face out. From right here, you will get extra artistic utilizing instruments to assist generate particular concepts.
Creativity is not nearly ready for inspiration to strike; there are lots of instruments and techniques you possibly can make use of to assist get your gears turning. Listed below are ten strategies you should use if you want some help brainstorming episode concepts.
Reply the Public
Answer the Public takes the info from over three billion each day Google searches and places them into one large effectively of knowledge—and it is a treasure trove of episode concepts for podcasters.
The software works by taking information from engines like google like Google and accumulating each phrase and query the general public asks about nearly any subject you possibly can think about. As an example you’ve gotten a podcast on entrepreneurship and are contemplating doing a podcast episode on getting started. Simply enter “entrepreneurship” within the search bar (it is often finest to maintain your search to 1 or two phrases vs. a phrase or query).
The positioning breaks down your subject into questions associated to the subject, comparisons that can assist you herald different associated points, and even a listing of widespread searches for every letter of the alphabet (i.e., “entrepreneurship books,” “entrepreneurship programs,” and so forth.).
“Google searches are an important dataset ever collected on the human psyche.” — US information scientist Seth Stephens-Davidowitz
Reply the Public offers non-paying clients one free search per day, and the excellent news is that is greater than sufficient for podcasters. One search offers you a whole bunch of concepts per subject the primary time round and sufficient to chew on for fairly some time.
If you would like limitless searches and a deeper dive into different professional options, you possibly can improve to the Professional plan for $99/month (and cancel anytime). Once more, this is not vital for the overwhelming majority of podcasters, and the free model ought to do exactly superb.
Google the alphabet
In our opinion, Reply the Public is the easiest way to get an alphabetized record of searches in your subject. However what for those who do not just like the platform, really feel stifled by the once-a-day search restrict, or simply wish to do the analysis your self? You need to use the “Google the alphabet” approach to entry a few of the similar data—with somewhat extra footwork in your finish.
Right here’s the right way to do it. Open Google and enter your podcast’s subject. For instance, you would enter “entrepreneurship for” or just “entrepreneurship.”
Then, enter the primary letter of the alphabet after your search phrase to let Autocomplete work its magic. Different concepts robotically generate if you sort in “a,” letting you see what individuals seek for associated to your entry.
Subsequent, enter “b” and proceed going via the alphabet till you get sufficient concepts jotted down. You possibly can return and alter your phrase or query to get extra concepts or a barely totally different slant on the subject, and this could often get you fairly far.
Once more, Reply the Public does this for you robotically, however it may be useful to know the right way to do it your self, too.
Ask your social media followers
Social media platforms like Instagram and Fb have made it easy to run polls, take Q&As, and keep linked along with your viewers’s struggles and questions.
For those who aren’t already acquainted with this characteristic, simply take an image or video in your tales, choose the “ballot” icon and place it in your submit. You possibly can ask questions like “What content material would you like extra of?” or “What’s one thing you marvel about however are afraid to ask?”
You can too flip the tables and run a Q&A to let your viewers ask you the questions. Operating social media Q&As is an effective way to get content material concepts with little effort.
Ask your podcast viewers
If you do not have a giant social media presence but, you possibly can immediately ballot your podcast viewers as a substitute.
Asking questions by way of the podcast is a wonderful method to attain your core viewers and most loyal listeners—the individuals who care most in regards to the content material you create.
Some of the direct methods to get suggestions out of your viewers is by posting a survey in your present notes utilizing a software like Survey Monkey. You possibly can announce the survey in your episode and even present an incentive for finishing it, like a free e-book, information, or cheat sheet.
Researching your subject is nice, however nothing beats getting suggestions immediately out of your viewers to make use of as inspiration for future content material.
Search Reddit & Quora
These platforms are a wonderful means for podcasters to get contained in the heads of the general public to get you brainstorming and assist join you with particular, area of interest questions you would not discover elsewhere.
Persevering with with the entrepreneurship instance, you possibly can search these communities for associated subreddits and see what sorts of questions the general public has about it.
Boards appeal to individuals passionate in regards to the subject, making them nice assets for locating these nitty-gritty questions and untapped matters.
As a bonus, when you’ve got an episode that solutions a query, you possibly can freely promote your individual podcast (within the type of a solution). So that you may appeal to some new listeners within the course of!
Make a listing of all of your concepts (good and unhealthy)
Among the finest podcast concepts come from writing down all of your concepts—with out judgment or holding again. Simply list out your thoughts till you hit a chosen quantity, as an example 50. For those who write 50 concepts, you may not solely get your creativity flowing, however you may possible provide you with a number of distinctive concepts you would not have considered in any other case.
For those who choose, you possibly can put aside a chosen time, say 20 minutes, to write down as many concepts as you possibly can on a sheet of paper or in your Notes app.
The primary takeaway right here is to not second guess your ideas, overthink, or hesitate to write down them down. And if you discover a good suggestion, you possibly can flesh it out utilizing an identical approach referred to as freewriting.
Take the thought you wish to discover, and write out your stream-of-consciousness ideas. Set a timer and write every little thing that pops in your head. You will shock your self with the concepts you possibly can generate if you loosen up, decrease the stakes, and get your considering mind out of the way in which.
Superior searches on Google & Twitter
Twitter might be a wonderful software for seeing what persons are saying a few given subject, and a easy search in your material can yield lots of useful outcomes. For much more tailor-made outcomes, you should use the superior search filters to slim your search by date, hashtags, accounts, and mentions.
You need to use Twitter’s search choice as a time capsule to view previous conversations or keep present with what’s trending.
Google additionally has an advanced search tool that permits you to tailor your search outcomes with extra actual parameters. Most individuals utilizing Google outcomes cease after the primary one or two pages, and in podcasting, utilizing the identical sources can result in lots of repeated content material.
Narrowing your focus utilizing superior search instruments is vital to discovering extremely related, comparatively untapped podcast concepts.
Be part of Fb teams
Like Quora and Reddit, Fb teams function a useful discussion board the place individuals collect and focus on a given subject in additional depth.
You possibly can be a part of a handful of Facebook groups associated to your subject and sometimes browse the web page to see what persons are saying. You will possible discover lots of questions, acknowledge some widespread themes, and get nice podcast concepts from threads.
Think about the other viewpoint
Additionally referred to as asymmetrical considering, learning the other viewpoint of a given subject is a mind-expanding follow that opens you as much as a much bigger image and might immediate extra concepts in your episodes.
You can too research alternative ways individuals strategy the identical subject, query, or drawback. Taking in conflicting or paradoxical concepts can make clear your individual ideas on the problem and hold your content material well-rounded and dynamic.
#4. Domesticate the behavior of creativity
The concepts listed above work finest as a part of a constant behavior versus a last-minute effort to develop podcast content material. Listed below are a few ideas that can assist you domesticate the behavior of creativity and combine it into your workflow.
Schedule time to brainstorm
Developing with high quality content material concepts might be probably the most vital side of creating a successful podcast, so it is a good suggestion to schedule time particularly devoted to content material thought era and brainstorming.
Scheduling blocks of time, and even a complete day, solely for developing with content material helps you keep one step forward of the sport and will get you within the behavior of being artistic as a substitute of ready for inspiration to strike.
Keep in mind, as a podcast host, it is solely as much as you how often you publish new podcast episodes. You possibly can construct in scheduled gaps between episodes for those who really feel overwhelmed on the thought of posting new content material each week.
Use a spreadsheet to remain organized
When you begin developing with podcast subject concepts, you may want an organized method to hold monitor of all of them. Utilizing a spreadsheet actually pays off right here, and somewhat group can unlock useful psychological area you should use to focus in your content material.
You need to use this free Buzzsprout podcast ideas spreadsheet to function a content material calendar for months, or perhaps a yr, forward of time. (Simply go to File -> Make a duplicate.)
Hold the Podcast Episode Concepts Coming
To recap, developing with podcast episode concepts takes a four-pronged strategy:
- Know your viewers
- Survey the competitors
- Use the best analysis instruments and strategies
- Be persistent about cultivating the psychological behavior of creativity
Content material era is a giant a part of podcasting, whether or not you produce content material about tech or the humanities, and it requires persistence and dedication. We hope the following tips may also help you combine the follow into your workflow in a means that feels possible for the long run!
Have not nailed down your podcast’s total idea but? Try SPI Media’s complete podcasting tutorial and our weblog submit on untapped podcast ideas for extra content material inspiration and podcasting ideas.
Alban Brooke is a former lawyer and the Head of Advertising and marketing at Buzzsprout, one of many largest podcast hosts on this planet. Since 2014, he has helped over 200,000 individuals launch their very own podcasts via Buzzsprout. He co-hosts two podcasts, How to Start a Podcast and Buzzcast. He lives in Jacksonville Seaside, Florida together with his spouse and daughter. Yow will discover him on Twitter, LinkedIn, Instagram, and Facebook.