As an entrepreneur, it’s essential be a jack of all trades—growing enterprise concepts, advertising and marketing, public talking, mastering funds and money move, and far more. However there’s one space that usually leaves enterprise homeowners paralyzed with worry: Writing. How do you create content material for those who’re not a author?!
As everyone knows, lately being a “content material creator” is a requirement for constructing your on-line enterprise. Offering worth by creating helpful content material helps to develop your viewers, builds TRUST together with your viewers, establishes you as an authority inside your business, and invitations folks into your ecosystem.
This sort of content material, additionally referred to as content material advertising and marketing, is all about creating content material that can invite folks to return to you due to the worth you provide, as an alternative of simply pushing out a message by promoting or conventional advertising and marketing.
Content material advertising and marketing contains weblog posts, e mail newsletters, social media, podcasts, YouTube movies, and different content material that folks truly need to devour. This content material would not contain the “laborious promote” you place in your advertising and marketing and promoting efforts. Content material advertising and marketing is extra about providing assist, constructing relationships, constructing belief, and constructing your group of superfans.
Content material advertising and marketing is nice, nevertheless it additionally requires lots of writing, even for those who’re making a YouTube video or podcast.
So . . . what for those who’re not a author? What for those who’re simply not good at it, or don’t like doing it? What for those who simply don’t have the time?
Don’t despair! Listed here are some hacks which you can make use of that can aid you create nice written content material that can aid you construct your enterprise.
Rent a Author
It is a no-brainer, proper? If in case you have the means to rent another person to do your writing for you, then, by all means, rent away! This may can help you give attention to what you do greatest.
So how do you go about hiring a contract author? Ask round and see if anybody in your community can suggest a author. Submit a message on LinkedIn, or go to certainly one of these platforms that may match you with a contract author.
Fiverr is a good web site the place you will discover writers who’ve expertise with nearly any form of writing, whether or not it’s articles/weblog posts, white papers, gross sales and advertising and marketing copy, or ebooks. You may as well rent editors and proofreaders.
On Fiverr, you possibly can browse the profiles of freelance writers accessible for rent, and see which one could also be a superb match on your wants. UpWork is the same web site.
Don’t be afraid to rent somebody to assist, even when it’s for only some hours every week, or one challenge at a time. If the author is an efficient match, it’s possible you’ll even ultimately need to ask them to return onto your staff full-time. Hiring freelancers is a good way to get to know somebody earlier than you rent them.
However what for those who don’t have the cash to rent somebody?
Faucet Your Staff
If in case you have a staff, even when they’re not in an official “writing” function, faucet them to see if they’ll contribute.
You may be stunned that there are good writers on the market who aren’t in an official writing function. So see if staff members can give attention to a selected matter they’ve experience in, and ask them to contribute regularly.
At SPI, we have now a number of folks on our staff who write content material, together with me; our senior author, Ray Sylvester; our co-CEO Matt Gartland; Sara Jane Hess, and David Grabowski from our podcasting staff; and Jillian Benbow and Jay Clouse, from our CX staff.
If in case you have somebody in your staff who is sweet at modifying, you can even report an audio “mind dump.” That is the place you report your ideas and concepts for a weblog publish, after which have another person edit the content material right into a cohesive article.
Repurpose Present Content material
You in all probability have already got content material which you can repurpose to make weblog posts, e mail content material, and even social media posts.
Do you’ve gotten a web-based course? If that’s the case, take one module, or chapter, of that course and edit it right down to create a weblog publish. At SPI, we just lately did that with this blog post on the way to nail your enterprise thought.
We took one chapter from the Smart From Scratch course, and we turned it into an article.
You may assume, “What if folks know the weblog publish is taken from course content material? That’s dishonest!”
No, it’s not. It’s offering your viewers with helpful data by multiple medium. Weblog content material is free. So providing free content material from a paid course is including worth. Simply watch out to not give away an excessive amount of content material without cost, or that can devalue your paid content material. However a slice right here and there’s a sensible strategy to reuse content material and serve your viewers.
You may as well reuse content material out of your podcast, when you’ve got one, and YouTube movies. Take the transcripts, consider them to see what content material will work greatest in a weblog format, and edit them down.
Strategically reusing content material is wise and environment friendly.
Invite Visitor Bloggers to Contribute
Is there somebody in your community who can write helpful content material on matters that can profit your viewers? Attain out to them and see if they’d be desirous about writing visitor posts. Ideally, these could be individuals who have a considerably substantial viewers, so that you’re killing two birds with one stone—you’re offering content material for your viewers, and when a visitor blogger promotes the publish to their very own viewers, you’ll get some new eyes studying your content material.
Be certain that the visitors know your viewers and the varieties of matters you cowl in your weblog. Recommend matters they will write about, or collaborate to provide you with matters. When their publish is revealed, counsel methods the visitor can promote the publish to their very own viewers so you may get extra site visitors to your web site.
At SPI Media, we often invite visitors to jot down for our weblog, together with this one from our pal Heather Osgood, founding father of True Native Media, on the way to flip your podcast right into a worthwhile enterprise.
Curate Content material
Whether or not it’s for a weblog publish or your weekly e-newsletter, curating content material is another choice for offering worth to your viewers with out having to personally churn out a 2,500-word unique article.
Curating content material is just placing collectively a number of items of content material that you’ve discovered attention-grabbing and assume your viewers will like. As an example, a weblog publish might encompass an inventory of articles (with hyperlinks) from different publications that you simply’ve discovered useful on matters associated to your business.
Once more, this will likely look like a cop-out. Nevertheless it’s not! Folks like comfort, and having hyperlinks to a number of articles multi function place saves them effort and time.
Survey Your Viewers
Enlist your viewers that will help you write content material! You are able to do this by surveying them and utilizing their solutions to create weblog posts. At SPI Media, we sometimes use a Typeform survey to ask our viewers a query. Then we collect the solutions and put them collectively in a weblog publish. It is a wonderful means to supply attention-grabbing data, and likewise join together with your viewers.
Final Might, early within the COVID pandemic, we surveyed our viewers and requested them, “What’s supplying you with hope?” A number of folks responded to our survey, and we compiled their solutions in this powerful blog post.
Leverage the Energy of Lists
An inventory of ideas or suggestions is a straightforward strategy to pull collectively content material that doesn’t require lots of analysis and writing.
About as soon as a month, our podcasting staff places collectively a list of their favorite podcasts. They write a paragraph about each, and inform readers why the podcast is sweet. Sounds easy-peasy, proper?
You would do that for something. What are your prime ten advisable on-line enterprise instruments? What are the perfect enterprise books you’re studying proper now, and what do you want about them? What are the highest 5 issues that helped you begin your enterprise? Giving folks recommendation by an inventory is a good way to create helpful content material.
Should you’re good at asking questions and being curious, then you’ll in all probability be good at interviewing.
- Interview an skilled on a subject that you simply assume will assist your viewers. At SPI Media, we often interview entrepreneurs who’re doing superb issues.
- Interview folks in your viewers who’ve discovered success, and write a success story for your blog. Folks like to examine folks identical to them who’re succeeding.
- Interview a mentor or somebody you look as much as. Ask them for recommendation, and create a weblog publish with the solutions.
Should you report a video of your interviews, it may be utilized in many various methods: for a podcast, a video on your Tube channel, as a weblog publish. You will get lots of mileage from only one interview!
If you wish to be taught extra about creating content material, listed below are some ideas from Pat about how to create content when you’re a busy, beginning entrepreneur.